Still shot from Prada's Spring 2010 ad campaign
Prada's latest collaboration with Chinese video artist Yang Fudong is a testimony to the luxury brand's black-and-white view of the Middle Kingdom. China, the campaign seems to declare, is the luxury world's ultimate destination. The nine-minute film is evocative of both 1930s Shanghai and a disarming neo-surrealism that invites traditional Chinese elements into the modern world.
For more commentary from the Financial Times, go here. The footage can be found here.
I personally enjoyed the video. China's supermodels are second to none, and they appear at ease in Western uniform, even making it their own with irreverent grace. This video also seemed less concerned about a Western clothier overtaking the East, but more interested in how the East wears the West and subsequently redefines it.
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